Pricing Strategy & Revenue Management – Executive Education Course

The Pricing Strategy & Revenue Management Program introduces managers to the fundamentals of pricing, helping them to develop a framework that is applicable within the context of their industry. Participants acquire strategies, tools and best practices for rigorously tackling pricing issues at both strategic and tactical levels. They will also be able to systematically identify opportunities to boost their firm’s profits through improvements in pricing. Participants will leave the course with powerful insights into pricing issues and a new awareness of additional ways to drive business results via strategic pricing. The bottom line result is the ability to make more profitable pricing decisions for their companies.

Learning Objectives include:

  • The fundamentals of value-based pricing
  • How customers perceive price and form value perceptions
  • How to analyze and choose among different pricing alternatives
  • The role of cost information in the setting of prices
  • Developing & implementing the best value-based pricing strategies
  • Learning the art of pricing communications strategies
  • Exploring the latest in pricing strategies & paradigms
  • Examining common pricing challenges
  • Investigating the multi-disciplinary nature of pricing
  • Pricing new products & services
  • Understanding the role of economics in pricing
  • Unlocking the power of pricing

These people will benefit most from this program:

  • Mid- and Senior-Level Executives
  • Vice-Presidents and Directors of Marketing
  • Finance, Sales, and Planning Executives
  • Product Managers
  • Entrepreneurs and Executives in Product Development
  • Managers Facing Significant Price Competition

In general, participants represent a wide range of business titles and functions, and often are employed in fast-moving, dynamic industries, such as travel, hospitality, technology, consulting, investment banking, pharmaceutical, medical, and energy.

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Disclaimer: Lancaster Executive LLC was spun out from Lancaster University
Management School in July 2008. While Lancaster Executive maintains close
ties to academia and the university, it operates independently now.